Club Penguin. The social MMO that’s been featured on almost every kid’s gaming site. The name brings joy to countless elementary school children. The continuously growing social MMO has topped charts for years and will continue to lead for quite some time. This thriving game was worth $700 million to Disney, and that number still undervalues the company’s worth. With merchandise, console games, subscriptions, Club Penguin hit so many markets and rocked them. Club Penguin’s success has sparked the black market of gaming, sites offering free subscriptions or free in-game currency. Hundreds of You Tubers upload videos detailing how to exploit the game to your will, how to cheat in those innocent mini games and how to unlock things you shouldn’t be able to unlock. These people are the kind of individuals who destroy these types of sites. They also upload videos on how to do every mini game perfectly, how to solve all the puzzles, how to figure everything out without actually thinking. These videos and websites are destroying the morality of these children; they’re promoting ways on how to get free things without working for them.
What does this mean? Surprisingly, relatively little. Disney has done little to get rid of these sites and with a continuous stream of money rolling in, they don’t seem to care. Club Penguin is just another money-maker, not the social community with unprotected kids being shown the darker side of the world. With hundreds of membership generators, subscription code generators, and free subscriptions floating about, you’d think Disney would notice the profits being lost. Evidently not.
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